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TikTok is introducing a new feature that allows them to lessen the quantity of AI-created content appearing in their feeds. This initiative comes as the platform announced that it presently contains over 1 billion content made with AI.

Testing and Rollout

The update is being tested over the coming weeks before a widespread rollout. This shift coincides with a increase in content created by AI, spurred by new content generation software.

The Broader AI Trend

It has been noted that nearly a tenth of the fastest-growing video streams on a competing service primarily display content made by AI. A large amount of this material is considered low-quality AI content, a label for substandard, bulk-generated content that is often illogical or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we want to offer the community the power to adjust the amount of that, depending on their own likes,” stated a platform representative.

Scale of AI Content

TikTok shared that there are currently 1.3bn videos on its app labeled as made with AI. Overall, over 100 m videos are uploaded to the service every day, making AI-generated material a minor portion of its overall inventory.

User Control Features

Viewers will be in a position to reduce or increase the level of AI content they view by using the “manage topic” feature in the application and choosing the AI content topic. Other topics that currently be controlled under the setting encompass news, fashion, beauty, and dance.

Platform Guidelines

The platform’s policies mandate creators to tag convincing AI-generated content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.

In addition, the app will now add an artificially created label to content created with its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The company is additionally introducing a two million dollar awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This initiative will support non-profit groups focused on teaching computer science.

Platform Protection

The platform has justified its content review process, following discussion over plans to lay off numerous content moderators in Britain. The company is planning to reduce a significant number of roles in its user protection team in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most harmful content prior to it gets reviewed by humans. The platform announced a notable drop in shocking and graphic content handled by human moderators over the past year due to the use of its machine learning processes.

“We think that it’s essential to combine humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”